Changing Second Life

There was an interesting post on Massively called “Is Linden Lab wasting its time on the existing Second Life population? Then John Carter pointed me to some of @DaleInnis ’s posts related to Linden Labs “futzing around with the world” that also got me thinking (good stuff, follow some of her links)
This is an old problem that many companies have. How do you keep current customers happy when expanding out to reach even more people? You have enthusiasts that help build and market your product that you don’t want to alienate. At the same time you see the competition in your rear view mirror and your product has not caught on like it might.
For Second Life, I’m right in the middle. I’ve been a part of different communities for years. I love art and music and creativity that is so easily expressed there. I love the coming together of minds and discussions on philosophy and psychology (I can talk all day about augmentalist and immersionists). I spend money. The fact you can run a business there and make money is a very powerful feature.

At the same time, in real life, I’m one of those techies or corporate guys that often gets a bad rap in SL. I see so much potential for many of the Second Life technologies to do much more than they do today. It could reach many more people and businesses than it does in its current incarnation. For businesses and education, I see a lot of money that can be saved for people, schools and companies (and money that can be made by virtual world companies). And I’m tired of what sometimes seems to be the continuous focus on the wrong problems, coming at least in part, from the SL community itself. It makes real progress sooooo slow.
So, for now, I’ll just keep using Second Life for fun. Someday I’ll start pushing for it to be used to solve real world problems but at this pace, it is years away.
P.S. Yes, I know there are many examples of virtual worlds being used in business and there is a lot of enthusiasm for education and training. IMHO, the vector is just not the steep. I also know there are many other Virtual Worlds – I hope the competition triggers a change.









