3D and Football. I so own this topic!
We established a few posts ago that I am a football expert but did you also know I’m a 3D expert? I can spin 3D CAD models with a flick of my wrist. I fly around Second Life with an avatar. You might say I live in the 3D world. So, when 3D technology meets football, I am THE person to talk about it.
In my case I went to see the BCS title game between the Gators and Sooners in 3D down in Hunstville, Alabama. Huntsville is at the center of the universe for the SEC and therefore college football. I was given a set of “Men in Black“
3D glasses to wear ( Note to old people, they are not blue and red anymore, they are clear). I sat in front of a 5000 inch hi-def digital screen with 800 surround sound speakers. I’m just estimating screen size and number of speakers but it was definitely more than my friends 61 inch LCD and eight speakers (in your face, Bob!).
It was put on at the Rave cinema using technology from 3ality Digital, Sony, and Fox Sports. Here are my observations and suggestions for any future games:
- Put your glasses on after you sit down. DO NOT STAND while watching the show or risk falling into the next row. If you do stand, at least put your drink down.
- Expect a headache. I don’t know that this is from the 3D glasses. It might have come from banging my head after those interceptions. In any case, it could have been prevented if the Rave, got their liquor license before the game.
- Having the camera on the fields is great! I felt like I was walking around with Tim Tebow. I think a few people tried to touch him. One person in a wheelchair may have been healed.
- The technology is surprisingly good. It was a sharp picture and I had a feeling like I was there. OK, it has it’s glitches like when the camera loses focus and causes the entire crowd to scream in pain from going cross-eyed. This only happened a few times and most of us were able to walk it off. I think the problems I did see were 1/3 technology and 2/3 execution (which is good) so lets talk more about that.
- We had several policemen at the theater. At first, I figured this was normal since it was football in the south and they might not have know the liquor licence was delayed. I realized later that it was to go after the cell phone users. Phones must be turned off in a theater! Those darn geeks are always ruining a good game with their PDAs and text message flame wars.
- Broadcasters do not ask your viewers to text you comments about the experience during the game. If one of them gets clubbed by the phone police (see above) they will sue you.
- Cameramen, is this your first time covering football? Yes, I know there are 24 players on the field but most football fans like to watch the one with the ball. The cuts to the cheerleaders are great, BUT NOT WHILE THE GAME IS BEING PLAYED. Ok, some of this is Oklahoma’s fault with thier hurry offense.
- More Cameraman suggestions. The camera on the field between plays or during breaks is good. The camera on the field during the play is bad. I now know why it is so hard to tackle a small back like Demps and Rainey. It’s hard to see around a 6’6’’ 300 lb lineman to find them.
- The crowd wanted to know about doing the SuperBowl in 3D. Yes, I hear it is coming. You should go if you get the chance. Of course some smart aleck in the back wanted to know if it would be the same cameramen (see above).
- Digital graphics person, Do not make your graphics (score, stats, logo) like they are 10 inches from my face. I get it. It is 3D and it is cool. However, I want to watch football. Imagine you are at a football game focused on something 50 yards away and then have to focus on your cell phone. It takes a second. You don’t have this with 2D TV and I bet you can fix it in 3D by making the graphics show at a greater distance.
- For the future football players, walk up to the 3D camera pointing. You wouldn’t think having a 20 foot arm coming out of the screen is cool but it is. In the future, I wonder who will be the first to spit at the camera.
- For the sound guys doing the production, be sure Michelle is with her friends before starting. I spent a good part of the game listening to Michelle’s friends calling her name looking for her. Michelle might have also kept her friend form getting drunk and singing “We are the boys of old Florida” off key (that is the end of the 3rd quarter for non-gator fans). On second thought, just find a better place for the mic.
- Rave, the price was $25. Please don’t nickel and dime us to death with $1 raffles. Now don’t get me wrong, the extra attention was nice but I’d rather not be digging through my pockets in a dark theater. Just let me pay $30, give me some free Nachos or a coke (ok, Rave, you probably have some contract with someone else – complain to them).
- At some point, confetti must be thrown in the air for all 3D games. This is very cool in 3D. Big Ten teams, this technology is for you when the snow starts. The SEC and PAC10 can’t compete (unless they start throwing beach sand at the cameras).
So, for a first run, I think this was a pretty good experience. It certainly seems like most of the problem areas are fixable with film school, a liquor license and some help from Michelle. It will only get better when the players figure out how cool some of their theatrics look in 3D.
P.S. Here are a few more stories on this:
LA Times Is Three D technology coming to a theater near you?
SI BCS title game broadcast in 3-D in 82 theaters
BCS Championship Game in 3D: A Review
Cruchgear Eyes-on the 3D BCS Championship game







