The thing many people hate about twitter is the noise.  If you are just there to socialize, it may not be a big deal but twitter can be pretty useful for more serious things too.  If you want to get information about cars or software or politics its there but likely burried in a bunch of useless information.

One way to filter out the “junk” is to use one of the twitter seach tools.  Tweetdeck has one built in.  You can go to search.twitter.com for others. Its useful in the way a search engine is useful but it doesn’t always help for getting the whole conversation in real time.

Another options is to try to follow tags. I was at a conference lately where we used #PLMCONX for our tweets. This helps but I had trouble remembering to use the tag. And then there were gray areas… do I tweet that I’m getting lunch at the confererence or stick to the topic?

The traditional way is to follow the person in twitter. If they don’t talk about what you like, don’t follow them.  I’ve got a good list of CAD, industrial design, car, virtual world, sports, Huntsville, and social media experts that I follow.  You see the problem here, right?  When I reply back to one of the people in these groups, all I do is increase the noise for the rest.

So, for the people that follow me, I’m sorry I’m inserting all that noise into your twitter stream. Now, to go tell everyone I’m getting some coffee.

From plmconx

I was off to my company’s conference last week.  I’ve been doing these things for many years, usually as a participant but more recently as someone that is actually working there.  My job this time was to make a couple presentations, help out on some hands-on presentations, talk with customers and squeeze in some social media (blogs, twitter, facebook) where I can.

A lot of people are still thinking social media is either:

A.      The job of marketing

B.      A waste of time or yet another task that gets in the way of your real job.

However, if you think about it, a conference is really not that different from social media.  Marketing definitely wants to use it to sell a product but attendees have other goals.  They want to connect with others like themselves, talk with folks making the presentations or manning the booths that they might not otherwise get to talk to, and find about things you just can’t learn about on the telephone or on the web.

There is also a big social aspect to most conferences. You might get together for drinks or play some golf or get together for dinner.  These might be pure fun but I’m sure most of us have good examples of some key contact we made or some important bit of information we picked up.

As you or your company thinks about social media, think of it as a conference. No one wants to go to a conference with just marketing folks.  It’s a great place to listen in and participate in the conversations your customers are having and the companies that send people to a conference are going to have a knowledge advantage over their competitors that stay home.